Management Team

Our management team is personally committed to going the extra mile and striving for full customer satisfaction.


Boaz Roseman

Chief Executive Officer

Boaz holds an EMBA in Business Management specializing in Strategy from the Hebrew University of Jerusalem. Boaz brings over 15 years of experience in industrial global management and held several high level positions the most recent of which as Director of the fiber division at Nilit Ltd. He specializes in operational excellence, introducing innovation and streamlining the supply chain to balance the needs of customers with the capacity and ability of the company.


Asaf Shafrir

VP of Sales & Marketing

Asaf is the V.P. of Sales and Marketing. He joined A.L. Group in 2015 and has over 17 years of experience in international sales, including consumer electronics and metal processing. Asaf holds a degree in Political Science and Economics from Tel Aviv University.


Asaf Britchner

Chief Financial Officer

Asaf serves as Chief Financial Officer, since 2018. Prior to this position , Asaf has successfully filled the role of Corporate Financial Controller for 6 years, he has an extensive hands-on experience in the finance field and in global enterprises Asaf holds a B.A.in Business Management from the College of Management. and is a Certified Public Accountant

עיצוב ללא שם (22)

Avi Pollak

Chief Technology Officer

Avi is the group's CTO. He has extensive experience in product and production equipment development for the semiconductor, medical and automation industries. Avi holds a B.Sc. degree in Mechanical Engineering as well as a M.Sc. degree in System Engineering from the Technion, the Israeli Institute of Technology

עיצוב ללא שם (23)

Roee Hamtzany

Chief Information Officer

Roee joined A.L. GROUP in 2019 and is responsible for developing, upgrading, and maintaining all group's ERP, information and cataloging systems. He holds a BA in Economics from Haifa University and has over 15 years of experience in IT management and applications integration in various industrial companies.


Yanni Gingihashvili

COO "Avvir" & Operational Excellence

Yanni joined A.L. GROUP in 2014 with 14 years of experience in operations and product management, he brings a unique blend of technical and business knowledge to the table. Yanni holds a BA in Industrial Management and Practical Engineering in Biotechnology.


Itsik Levy

VP of Research and Development

Itsik has B.Sc. in Mechanical Engineering from Ben Gurion University. He joined A.L. Group in 2010 and holds 20 years of experience in the automotive industry. Before working at A.L. Group, Itsik worked in a startup company developing a solution for Hydrogen engines.


Maor Beeri

VP Engineering

Maor is the V.P. of Engineering and has been working for A.L. Group since 2014. He holds a B.Sc. in Mechanical Engineering. With over 12 years of experience in diverse industries, Maor brings best-practice experience in implementing new technologies. 

Join lots of other satisfied customers who have continued to choose us for over 50 years